毛刷The key point of product innovation
In the face of a thousand li a day of progress of science and technology,economic and social development, rapid upgrade cost, people's values and lifestyle changes, competition situation changes, the product life cycleshortening brush, brush product innovation into the company to maintain the vitality, an important way to remain invincible in the fierce market. Companies in the face of time 毛刷product innovation, want to understand a few thingsmore important: the new brush goods shopping malls where, what is the concept of the new products new brush, brush the commodity brand withdoubt.
"Game of the Red Sea" and "blue ocean"
At the height of each race occupation, when 毛刷 product innovation, will be faced with "red" and "blue ocean" selection. "TheRed Sea" is the existingcompetition fierce bloody, cruel market, is known, the rules of the game have been exclusive set, small manufacturers are in accordance with theestablished rules of the game in the slit hard livelihood. The launch of the new 毛刷 commodities in the "Red Sea", the profit space is very small, but themarket capacity is simple. "Blue ocean" is temporarily not found or explorenew areas of. It can have a broad space, there is no competition; but also can be a piece of sea, full of unknowns.
Michael Potter will be the company's competition strategy with a coordinate axis to reflect. The abscissa is the capital, is the difference between thedegree of vertical coordinates. About the company, brush the producthomogenization, to ensure that the cost leadership, can be in the "Red Sea"in the means of livelihood. But if we can achieve significant difference brushgoods, even if the cost is higher, can also through the premium to obtain satisfactory profit space, pioneering a "blue ocean". But innovation is notbrush goods every time to find the ideal "blue ocean", "blue ocean" does not exist in the company's fantasy, but in their mind to spend now existing or potential existence space. Together, pioneering the "blue ocean", if notthrough the capital, skills, and establish brand into a higher threshold, the"blue ocean" can also quickly the influx of a large number of followers.However, the weak brand, this is not necessarily a bad thing, because they rely on low strength it is sometimes difficult to put the new cake bigger, ifexclusive brand can follow to pioneer the new shopping malls, together, even if one day the "blue ocean" will become "Hong Hai", but in the process of allthe company has benefited from the.
毛刷 new product innovation is the selection of the "Red Sea" is the "blue ocean", each company is a game. Grain dojo in exclusive by the master must be fried instant noodles "Red Sea" in another way, innovation, launched a new non fried instant noodles, wugudaochang "non fried, more Ankang" 毛刷commodity concept and demands, in an attempt to pioneer a "blue ocean",determined to take the instant noodles market 60% of the proportion. Thebrush product positioning high-end, differentiation, and watch the consumersthink fried instant noodles Ankang cognition, but finally ended up with was acquired on the verge of bankruptcy. Despite its 毛刷 flavors and operators in the form of matter, wugudaochang examples shows no exclusive brand andmarket pioneering "blue ocean" is how hard. Wugudaochang too high-profilepublicity "fried instant noodles is not Ankang" speculation ", and even fried instant noodles carcinogenic", will be facing the enemy occupation in the teeth of the storm. Whether it is the master, Hualong is still in the "Red Sea"consistent with large basis, not to an unknown "blue ocean" overthrown since the most important "Red Sea". Therefore, wugudaochang "blue ocean" as long as there is no burden of small manufacturers dare to follow, no bigbrands to enter the land is difficult to expand. Coupled with the big brands on the rushed to the attack, "the court defeat by fighting against overwhelming odds" wugudaochang doomed to failure.
毛刷 product innovation success without exception, at least the following three principles: first, a time to listen to the sound of the customer, according to their need to plan appropriate brush goods; second, pay close attention toany changes in the market of customers and competitors, to grasp markettrends; third, to maximize the use and development of the strength ofcomplete innovation skills. Visible, in the brush product innovation, the company should not only know the ability to take, at a guess, but also the competition reaction, and prepare the corresponding tactics.
With the implementation of the 毛刷 commodity concept
Every great 毛刷 goods back are an exciting concept. 毛刷 commodity concept andconvey the slogan is not the same. Communicate directly with their slogan of language communication, which according to the concept of goods and 毛刷.The same concept can be derived from 毛刷 different communication slogan,they are based on the same logical expression. Many companies will focus too much on communication signs, while ignoring the strategy and logic on the back. Communication slogan is the idea of the concept of goods, while the 毛刷 occurrence of consumers necessary after rigorous, to know anddeepen the insight into the market, coupled with creativity.
Launched in 毛刷, in addition to product innovation in the implementation of environmental cost is not satisfactory in the insight into the needs, values,way of life, but also to examine the dynamic change trend, to lead theconsumer goods, the launch of the 毛刷 prospective. A vigorous innovation 9commodity is not only to deal with the consumer at the time of the one is notsatisfied with the needs, but will spend on the trend changes associated withthe insight into the artistic imagination, beyond the expected launch of the consumer, can bring them joy leading hair